BPP Education Group acquires the Digital Marketing Institute

BPP Education Group has bought the Digital Marketing Institute (DMI), a leading provider of digital marketing training and certifications

Following this transaction, DMI will continue to run as an independent business under the leadership and management of its existing teams and remain headquartered in Ireland.

With its acquisition of Estio Training and Firebrand Training, BPP believes the new acquisition of DMI will help it focus on delivering a broader portfolio of programmes, providing more learners and clients with access to a leading portfolio of professional courses and apprenticeships.

Graham Gaddes, BPP CEO, commented, “The acquisition of Digital Marketing Institute introduces a new vertical of programmes into the BPP portfolio. We are seeing an ever-increasing demand from our clients and customers that want to expand their skills in digital marketing.”