Nearly two-thirds (64%) of UK businesses are now consulting public AI chatbots such as ChatGPT for financial advice before speaking with their accountant, according to new research.
The survey of 500 senior decision-makers across UK accountancy firms, conducted by Ravical for its Accounting in the Age of AI report, shows that clients are no longer waiting for accountants to take the lead on artificial intelligence. Instead, many are experimenting with the technology themselves.
More than half of accountancy firms reported having to step in and correct inaccurate advice their clients had received from ChatGPT. A further one in five accountants said they are frequently asked to intervene after businesses rely on chatbot guidance.
The findings highlight that as AI tools like ChatGPT become a go-to resource for businesses, the advice they provide can often be misleading or incorrect, creating extra work and risk for accountants.
