A recent Xero ad campaign hasn’t gone down too well with UK accountants. The ads, pushed out by an influencer, show people using the Xero and Claude tie-up to do things they used to pay their accountants for! And, the ads seem to question whether accountants are truly worth the money they are charging…
As Simon Woodhams said: “Wow, how to shoot down the profession that built you up.”
Chenge Garaba, joined in the conversation on LinkedIn: “I saw this and had to double take that I wasn’t reading a typo. Seems odd for Xero of all companies to be pushing this narrative and signing off ads from that angle.”
Mike O. said: “This is the end of a journey that has had an obvious destination. Use the accountancy community to build a client base and then go direct. For those of us deeply embedded it feels a real betrayal with no easy get out. But not being easy doesn’t make it impossible!”
Meanwhile, Dave H had a warning: “The larger accounting SaaS providers will demolish the entire profession as soon as they have an AI that can handle compliance. Around 90% will lose their jobs almost overnight. Firms such as Xero won’t lose any sleep taking out the profession.”
The ad was quickly removed!
