AAT’s new logo

It may have gone under the radar with the launch of AAT’s Strategy to 2030, but AAT launched a refreshed brand on Friday 3 February 2023.

The last brand refresh was 15 years ago, and AAT explained: “This was at a time with the internet was still relatively young and smartphones and tablets were just emerging. To take us into the future and to align with our digital first approach, as outlined in the new strategy we felt now was the right time to revisit and update our brand.”