AI detection software company, GPTZero, has claimed it has found a pattern of irresponsible AI usage resulting in hallucinated citations, fabricated claims and incomprehensible drafting and formatting decisions in PwC Middle East ‘thought leadership’ reports.
Using its Hallucination Check tool GPTZero it analysed four reports published between 2024 and 2026 .
GPTZero’s Paul Esau explained that using its AI Detector, there is an 84% chance that the Transforming Governance report published in 2025 was entirely AI-generated. If the end matter (including references) is ignored, the chance increases to 100%.
Over the past year, a team of GPTZero investigators has used its Hallucination Check tool to uncover hallucinated citations in government reports, academic papers submitted to prestigious machine learning / artificial intelligence conferences like ICLR and NeurIPS, and research products from three of the big four consulting firms: Deloitte, Ernst & Young, and KPMG.
You can read more at: Chasing the Hallucinations: PwC report hallucinates product and government customers
