Generative AI is here to stay

Just over half (52%) of people in the UK have heard of generative AI and more than a quarter (26%) have used it, according to new findings from Deloitte’s 2023 Digital Consumer Trends research.

Deloitte’s study found that a third of those who have used generative AI have done so for work, that equates to around 4 million people. This is despite the fact that, across all respondents, only 23% believe their employer would ‘approve’.

Read what other gems the research uncovered (on page 16) in the latest PQ magazine:

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