How many Olympic medals?

PwC UK is predicting Team GB will come third overall in the medals ranking at the 2024 Paris Summer Olympic Games.

The Big 4 firm’s econometric modelling analysed a range of drivers, including demographic and economic size, income levels, previous Olympic performances, and other parameters. Including whether the country is the hoist nation. Historically. These metrics have shown statistically significant relationships with a country’s performance at the Olympic games.

PwC UK predicts the US will again top the medal table in Paris for the eighth event in a row. China is expected to follow, with Great Britain narrowly expected to beat the host nation by coming third in the overall medals rank. If China secures the 100 medals predicted, then this would equal their record secured at their home Summer Olympic Games in 2008. 

The big stand out is France, which PwC predict will take 54 medals. With 21 gold medals, this would be their best result ever – more than double that achieved in 2020, in part due to having the home nation advantage.

So, how are the predictions going? South Korea seems to the real fly in the ointment so far, with 11 Golds, 8 silvers and 7 bronzes.

Table: PwC UK predictions for the top ten medal winners at the 2024 Summer Olympic Games