Moore Kingston Smith has announced it plans to rebrand as Auren alongside its European partner firms.
The formal transition to the Auren brand will take place in March 2027.
Matt Meadows, Managing Partner at Moore Kingston Smith said: “Over recent years we’ve invested heavily in our capabilities, expanded our reach, developed close relationships and shared clients with like-minded firms.
“As those relationships have grown, it became clear that we’ll achieve more together than we could individually. Auren reflects that belief, bringing leading firms under one shared identity shaped around our clients, culture and strategy.
“For clients, this means stronger international connections when needed, and enhanced capability across key markets, while continuing to work with the trusted teams and advisers they know. For our people, it creates exciting new opportunities to collaborate, develop and grow as part of a broader international platform.”
