Big 4 firms dominate the British brand rankings

The Big 4 accountancy firms dominate the latest Brand Finance 2023 rankings of top UK brands.

EY came in second, behind Shell, while PwC was third and KPMG seventh.

Brand Finance’s Annie Brown said that companies appear to be increasingly fond of initials in lieu of full names.

Even when Brand Finance determined the relative strength of brands through a balanced scorecard of metrics, evaluating market investment, stakeholder equity and business performance EY and PwC came in second and third in this table too. Top was Dettol with Greggs in fourth.

Read our full analysis on page 36 of the latest issue: