Pearson’s CEO Andy Bird has revealed the textbook publisher plans to sell its digital textbooks as NFTs, which would allow it to track the ownership of a book even when it is sold on!
Talking after the release of Person’s interim results Bird said: “In the analogue world, a Pearson textbook was resold up to seven times, and we would only participate in the first sale.” He believes technology like blockchain and NFTs will allow it to “participate in every sale of that item as igt goes through its life”.
The plans are part of Pearson’s wider digitalisation of the business. It recently launched a subscription app Pearson+, which allows students to access to 1,500 titles for $14.99 a month.
